When it comes to choosing a holiday destination, many of us will consider financial factors as well as things like weather and accommodation.
But it seems that money is no obstacle for the over 60s, as research has revealed that this age group spends more on a holiday than any other.
Holidaymakers aged between 60 and 69 spend an average of £1,248 each on a holiday, according to a survey by Travel Supermarket.
This princely sum is comprised of £794 for flights and accommodation, and a further £454 in spending money, and is in stark contrast to the holiday outlay made by younger generations.
The research found that 18 to 29-year-olds will pay an average of £968 each for a holiday – £540 for the holiday and £428 in spending money.
But while the over-60s may be shelling out more for a holiday, they are taking longer breaks of around 11 days on average.
Older generations are also more likely to experiment with different holiday destinations, with those in the 50-59 age bracket named as the most likely to try somewhere new and exotic.
Unsurprisingly, the 30-39 age group – those most likely to be raising young children – are among the least adventurous, choosing a safe and reliable destination.
Those in their 30s spend an average of £1,037 each on a holiday, as the cost of keeping the kids entertained while away stacks up.
This figure is similar for those in the 40-49 age group, at an average of £1,029 per person.
Once the kids have flown the nest it seems that many parents start to splash out on themselves. Holiday budgets increase to £1,195 for those in their 50s, as child-free parents push the boat out and spend £709 on travel and accommodation alone.
“Each of us look for something different from our holidays,” said Bob Atkinson, of Travel Supermarket.
“While some are juggling family commitments, tight budgets or school timetables, others are looking to make the most of their free time after retirement.”
See our research: 8 out of 10 Britons stuck in a holiday rutCheapflights Media