Enjoy your flight - Cheapflights' viral marketing

Dreamy? Titillating? Funny? If this is your idea of an enjoyable flight then Cheapflights is the place to find it, because its new viral marketing campaign is a real trip – literally.

Cheapflights.co.uk, the UK’s leading flight price comparison website, has launched a viral marketing campaign specifically targeted to 18-34 year olds. The interactive campaign entitled, “Enjoy Your Flight”, plays on the idea that your dream holiday commences from the moment you board the plane.

Before you begin, you’re invited to choose between either a steward or stewardess, James and Joanna, to host you during the flight. From there, the journey takes off into video animation where the user interacts with a range of in-flight activities. There is also a risqué element involved, but only by choice upon clicking the “fantasy” button.

“By offering the user the experience of a 'fantasy', it plays to taking your dream holiday, which Cheapflights can help you plan,” says Joseph Sikorsky, UK Marketing Director of Cheapflights.

To take your own flight of fantasy and be in for a chance to win £2,000, visit www.enjoyyourflight.co.uk.