Mile-high gold grab

If flying wasn't already an exhilarating enough experience, passengers are now being offered a unique chance to win slabs of gold while in the air.

Under a new promotion, Cathay Pacific passengers have a five per cent chance of striking gold if they buy a box of chocolates during the flight.

A five-gram piece of the precious metal will be hidden in one in every twenty boxes of Goldkenn Goldbar chocolates, under the Hong Kong-based airline's new promotion.

Boasting a 999.9 degree of purity, the 24-carat gold hunks are the genuine article.

The airline, which will launch a Manchester to Hong Kong route in late March, says the promotion gels with its wider in-flight shopping drive.

"On Cathay Pacific, shopping has become as much a part of the in-flight entertainment experience as movies, music and food," said Cathay Pacific's Cindy Lam.

"We are delighted to join up with Goldkenn for this unique promotion which will make flying even more exciting for our passengers."

The airline also recently launched a new pre-flight order website, allowing passengers to pick up their favourite duty free items during flights after ordering them online.

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