Flybe in new drive to woo business travellers

Flybe has launched a new campaign aimed at coaxing business travellers back to the skies.

The low-cost carrier is promoting its initiative under the strapline "Business is better face to face" – closely mirroring a parallel campaign spearheaded by British Airways.

As part of the marketing drive, Flybe plans to roll out a number of interactive offerings on its website, all of which highlight the benefits of physical meetings.

Simon Lilley, Flybe Marking Director, said the time is right for businesses to rein in cost-cutting measures, some of which he dimissed as knee-jerk reactions.

"I believe we have reached the point now where financial directors have overcome the need to impose business travel cost savings as pure symbolism in the current climate," he was quoted as saying by Marketing Weekly, an industry magazine.

"Organisations [are] now approving movement of managers to ensure business develops, while still being prescriptive over the avoidance of legacy travel costs."

BA is also promoting the benefits of face-to-face corporate meetings, conducting research which found that 95 per cent of business people prefer them to video conferencing.

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