Re-branding campaign for Heathrow Airport
June 25, 2009BAA has launched a new advertising campaign for London Heathrow Airport in the hopes of boosting the gateway's reputation as a world-class hub.
The re-branding drive – which will feature the strapline 'Making every journey better' – aims to highlight improvements made to the hub over recent months.
Billing the airport 'Europe's hub of choice', the initiative focuses on Heathrow's international connections as well as its extensive shopping facilities.
It centres on an advertising campaign that will appear in London Underground train stations as well as in supplements distributed with high-end publications.
"Brand Heathrow is about creating real understanding amongst our audiences as to why they should fly through our airport," explained BAA Marketing and Insight Director Nick Adderley.
"We are proud of what we do well, but also recognise that we must continuously improve."
Though Heathrow was heavily criticised for the bungled launch of Terminal 5, a recent survey by Business Traveller found that two thirds of its users have since warmed to the hub.
© Cheapflights Ltd
User comments
"Extensive shopping facilities"? Anyone used Terminal 4 recently?
Posted by: Malcolm | 26 Jun 2009 10:45:38