Cheapflights launches new website for Australia and New Zealand

London, 14 April 2009: Cheapflights Ltd, the pioneer and an international leader in independent online flight price comparison announces the launch of its newest travel search website serving Australia and New Zealand, www.cheapflights.com.au.

The website is based on the popular search box navigation format that quickly provides users with deals from providers of flights, or packages of flights plus hotel deals by date. It also provides current “hot deals” hand-selected by Cheapflights’ travel experts which may include flights through to package deals. In addition, Cheapflights’ knowledgeable editorial team have developed more than 1,000 custom travel guides including helpful travel tips which are expanded regularly.

A precursor website had established a following of loyal users over several years. The new website has created increased interest among travel operators and airlines in becoming advertising “partners.”

Mo Bulbrook, Cheapflights’ Head of International said today: “Even though the site was brought to you by “whinging pommies”, Cheapflights believes Aussies and Kiwis couldn't give a XXXX if it leads to better flight prices. We are therefore very pleased to be able to introduce Cheapflights.com.au to our family of sites. Given our websites’ popularity with travelers in Europe and North America, it is logical for us to offer a price search and comparison site “Down Under”. We have been very happy with the encouragement we have received from the travel industry in Australia and New Zealand – companies such as Expedia, Zuji, Best Flights, Qantas Holidays, STA Travel and travel.com.au are all publishing their deals with Cheapflights. In time, we look forward to expanding the site to provide local consumers with even more travel destinations and great fares to get there.”

Chris Cuddy, Cheapflights CEO added: “The introduction of our new international technology platform last year has enabled us to significantly accelerate the rollout of new websites and to ensure that consumers have a broad choice of flights providers, inspirational travel guides, and great deals. Cheapflights is a committed consumer champion on behalf of travellers world-wide. We will also continue to invest to make Cheapflights.com.au a highly effective and independent marketing partner to the travel industry including airlines, budget airlines, consolidators, online travel agents and the long-tail of small and specialist high street travel agents.”

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Contacts: Cheapflights Ltd. (London)
John Barrington-Carver; Corporate PR
Tel: +44 (0) 207 467 3535
Mobile +44 (0) 7831 655 630
e-mail: corporate-pr@cheapflights.com

Notes to Editors Cheapflights Ltd.: www.cheapflights.co.uk was launched in 1996. It pioneered the concept of online flight price search and comparison and has been consistently profitable since launch. It was the first UK dotcom to introduce pay-per-click in 2000, which helped to transform online advertising. Cheapflights does not sell tickets but publishes flight deals from airlines, budget airlines, online travel agents and the long tail of other specialist flight deal providers. It launched its US site www.cheapflights.com in May 2003, which has rapidly grown and which now provides half of Cheapflights' millions of monthly visits by consumers. Its Canadian site www.cheapflights.ca which was launched in April 2007 is already enjoying traffic of more than 300,000 monthly visits.

The first non-English language site www.cheapflug.de was "light" launched in Germany in October 2008. Cheapflights' main European and North American sites each provide consumers with rapid, easy to use comparisons of about one million flight deals daily from the broadest online selection of travel operators. The sites are valued by travel industry advertisers as a neutral, high-traffic source of quality high-conversion consumer leads which last year resulted in an estimated US$ 1.8 billion in ticket sales to its advertising partners. Cheapflights' status as an independent online travel price search and comparison and travel news site, together with its free opt-in subscriber newsletters makes it a natural starting point for finding travel deals and up-to-date travel industry information.